LEGO is a Danish company focused on the manufacture of toys. With a long history in the market, LEGO's headquarters are located in Billund, Denmark. LEGO has a strong presence in the United Arab Emirates (UAE), as well as in many other countries around the world.
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LEGO was founded in 1932 in Denmark by Ole Kirk Christiansen. In its beginnings, the company was a small furniture store but after the Great Depression, in 1934, the founder decided to start manufacturing toys. In a short time LEGO became very popular, as the wooden toys they produced were more affordable than the imported metal ones.
In the UAE, LEGO landed in 2015 with the opening of its first store in Abu Dhabi.
LEGO stores in the UAE are open Monday through Sunday from 10 am to 1 am. Some stores may change their opening and closing hours according to their location.
Customers can enjoy great benefits at LEGO by shopping on the online store and having their products delivered to their homes. In case of any inconvenience with any of its products, LEGO allows returns and exchanges. By becoming a LEGO affiliate, customers can receive promotional items and exclusive gifts, as well as join the LEGO VIP program, which allows them to earn points on every purchase.
LEGO is a world-renowned manufacturer of toys and games, and therefore sells its own branded products.
LEGO competes in the UAE with other chains of stores such as Toys “R” Us, Hasbro, Mattel, among others.
LEGO operates in the UAE through stores located in Dubai and Abu Dhabi.
LEGO has an exclusive online store, where customers can compare prices, buy their products and receive them at home. On the LEGO online store, customers can find a large selection of products at discount prices.
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