First concept store in the UAE by Adidas

Adidas is a brand that speaks for itself. It needs no introduction and it is certain that the inhabitants of the Arab Emirates have at one time or another worn Adidas apparel or footwear. It is a brand that dresses famous athletes and teams around the world. In fact, it is the main sponsor of the Argentine national soccer team, the last World Cup champion team in Qatar. Like any major brand, Adidas landed in the country with a concept store that was the starting point for thinking about expansion there. Unlike a regular store, the space is conceptualized as a place of symbolic experience that showcases brand philosophies, offers diverse experiences and conveys the influence of sneaker culture. In addition, the company's policy as a subsidiary has been to work hard in the points of sale, renovating spaces in multi-brand stores as well as in the exclusive stores.

A whole experience

A YouGov study for Adidas revealed that only 12% of women in the UAE felt completely comfortable wearing a swimsuit at the pool or beach. The sportswear brand then installed a billboard including a swimming pool on one of Dubai's most popular beaches to mark the launch of its range of full swimsuits, which included hijab. The billboard was five meters high, three meters deep and held 44,000 liters of water. The brand invited women from the city of Dubai to bathe in it and participate in the campaign. Two were the brand ambassadors: Dareen Barbar (triathlete) and Raha Moharrak, the first Saudi Arabian woman to climb Everest. Images from inside the billboard were then broadcast from the city's largest digital screen at the Dubai Mall Ice Rink, near the Adidas concept store. The aim was to emphasize that water is a place where we are all accepted and free and further drives the brand's message of making the future of sport more inclusive for all.

What you need to know about Adidas

Adidas operates in the United Arab Emirates through stores located in Dubai, Abu Dhabi and Sharjah, among other locations. It is one of the most important global brands with a strong presence around the world. It is no coincidence that it has chosen the main cities of the United Arab Emirates to reach with its stores. Saving money at Adidas is easy. You can take advantage of the offers and promotions published on their official website, subscribe to their newsletter or follow Adidas on social media to stay up to date with the latest promotions. Customers can enjoy great benefits at Adidas also by shopping online. Adidas offers its customers high quality sportswear and accessories at a great price (if you know how to take advantage of the offers). By being a member of the Creators Club, you can get exclusive benefits from the brand.

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